To make easy money online, build an ecommerce website, a common suggestion in the IT world. True that, but it’s not that much easy task as it’s considered. Just building an ecommerce website and putting bundles of products for the customers is not enough for the ‘bulky bank balance dream’. Hard work and the right approach, yes, the SEO approach is integral to the ecommerce success. Getting website traffic might be easier, but winning actual customer’s demands SEO struggle. Ecommerce websites are not like simple blogs that’s why the significance of optimization as per latest SE standards increases many folds.
Product Description: Put To Ignore!
If you want to see your page having no place in top 10 search engine rankings, ignore product descriptions at all. Believe it, your product description is the first thing that prospects will read if they are the serious buyers. Lacking the description means propelling them, so don’t do that.
The tip is to use unique content and the word count of the unique content should be higher than that of the blank page. Count the words of the blank product page, including footer, header, navigation, etc. Uniqueness of the content in product descriptions is the key to appeal to the search engines as well as the end users. Let them know what benefits they will gain with your products or how your product will bring ease to their tasks.
Manufacturers’ Product Descriptions: Get Your Page Banned!
By using product descriptions provided by the manufacturers, you are surely going to get your website banned by the search engines. Why it would happen like that? The same descriptions would be available at many stores, so uniqueness vanishes. Your SEO efforts could suffer because of the spammy content. Do you want that? Really not! Write product descriptions on your own, considering uniqueness.
Product Reviews: Oh, I Missed That!
Reviews help marketing because online users prefer making any purchase after reading positive reviews from the real customers. Stats reveal that the trend is as high as 70%. Missing the reviews means missing the customers. The review pages help climbing up the search engine ranking ladder, the task, not easier just with the selling pages. Try to get the real reviews from the actual buyers, a great appealing factor for the targets.
Page Optimization: Ignoring The Search Demand!
Whatever content for the web page you are writing; don’t ignore the end user preferences while they make search queries. The page titles, headings, and product details should all have a clear link with the search keywords (avoid stuffing). The model numbers, the brand names should be in title tags and H1 headings. Use alt tag for image optimization. Avoid iframes for content display.
Page Titles: Forgetting Uniqueness!
Title tags having duplication issue is a serious SEO blunder for any ecommerce website. Uniqueness is needed here for favorable response from search engines. To use the right keywords in the page titles, know how the end users talk about the product; conduct survey for that. They will surely be using the same keywords while making any online search query. While using the keywords, don’t forget to stay unique.
Web Page Urls: Not Making Them Self-Explanatory!
Another name used for such URLs is keyword-friendly URLs. Each of the product pages should have such URL to attract search engines for higher ranking. Unique URL will help making your ecommerce website unique, an appeal for the prospects. Speaking URLs help customers know what they will get after clicking; more are the chances to get anchor links. It reflects relevancy, which leads towards favorable actions by the visitors.
Duplicate Content: Here, There, Everywhere!
Search engines hit duplicate content pages frequently and it becomes hard to regain the lost position. Avoid any action that could help page duplication. Using robots.txt is the best strategy. Canonical tags to tell search engines which pages to index is another approach. Nofollow attributes can also be added to avoid hinting to duplicate content. In short, avoid duplication of the content anywhere on your web pages because it’s a big hating-factor for search engines, particularly Google, having algo updates specifically for that purpose.
In short, don’t think just about search engines, because user usability is never ignored in ranking factors of search engines, particularly Google. If the user experience isn’t good with a website, position in top ten could just be daydreaming. Customer convenience should be given due consideration at any ecommerce website. The more customers are happy with the site, the more are the chances to be linked, and here lies the pleasing secret of Google. For best website optimization, don’t do it yourself, hire experts, like those of SEO Lumena.